It expresses how each swipe sends your transaction onward to the cloud. In the PayPal Here experience the arrow also represents easy payment. The arrow is an ancient symbol that shows something being done in the here and now, and became the inspiration for the shape of the of the product, logo, web, graphics, naming and application sound design. The Here logo, iconography, packaging and device follow an arrow-like form that references the physical world where payments happen one-on-one, and also the virtual cloud world that enables these new forms of payments. PayPal and fuseproject’s brand and design team partnered on the expression of this new experience through all interaction points, from naming to packaging, sound and device, web and communication. What will happen is before they pay for their item the card reader will ask the customer to rate the customer give the number that they rate the stores customers service from 0-9, zero being the lowers score. We named it PayPal “Here” to highlight its physical presence and anywhere-anytime possibilities. JD sports stores they have a system that allows customers to rate the customer service a rating from 0-9 before they make card payments. The leader in online payment, PayPal, is moving to face-to-face transactions and will bring the ease and comfort of their online platform to the real world.
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